GREGGS TOP TRUMPS
Greggs
Drummond Central
Context
Greggs live and breathe PR – they’re always on the lookout for ideas that make headlines and grab people's attention. They wanted a partnership that would surprise people, feel inclusive, and reflect what Greggs is for everyone.
Solution
Top Trumps + Greggs = The tastiest game you've ever seen. In a tasty collaboration between two classic British brands, I baked up 30 fun cards, each with an individual product – plus a whole bunch of rare cards for those regional and seasonal favourites! This partnership allowed us to bring people together, spark some joy, and leave you with a little keepsake that lasts longer than a sausage roll.
Does a Steak Bake out-flake the Sausage Roll? Is a Yum Yum more famous than the Glazed Ring Doughnut? You’d only know if you were one of the lucky 10,000 who managed to bag a pack before they sold out in just 24 hours!
My creative partner, Jess West (Copywriter), and I carefully selected our categories to stay true to Greggs’ witty, good-fun values, all while keeping the products’ pride intact. When it comes to the scores, let’s just say my calculations might’ve been ever so slightly biased.
