
GREGGS
GAME SHOW
Silver for Food & Beverage / The Drum Awards / 2025
The possiblities of Greggs aren't just found on their menu. Their variety comes with their endless locations, different ways to order, and occasions to enjoy. We needed to tell a Tell the story of Greggs’ possibilities in a fun, memorable way that makes people realise there’s more to Greggs.
Introducing the Greggs Bag Some Joy game show campaign that highlights the best of Greggs through a range of high-energy, tasty games. Whether you have your Greggs on a plate, on a date, on a train, or on a Tuesday, everyone's a winner.


Original set mock-up

Final set design

Set development



BTS
OOH



What did I actually do?
Concept / script / art direction / casting / shoot / post / OOH / photography / additional assets
I feel fortunate to have worked with a great team of talented people that helped pull this out the bag. The Directors, That Jam, fully brought our vision to life, as well as everyone from The Gate Productions.
Make sure to catch us next time on
Greggs, BAG SOME JOY.

Greggs
Drummond Central
That Jam (Joe Beverley / Samuel Hurlock)
Natasha Taylor-Price / Abs Malton
Jess West
Nichola Elgie / Faith Davidson
AMBIT Sound
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