NUFC
JAPAN
As Newcastle United prepared for their pre-season tour of Japan ahead of the 2024–25 Premier League season, we pitched a campaign designed to capture the team's energy while celebrating Japan's rich cultural heritage, one that could score across all social platforms with content that's engaging, culturally tuned-in, and designed to get fans involved.
We won the pitch, and drew inspiration from manga, the iconic Japanese art form, to develop a graphic style and dynamic typography that connected Japanese culture with Newcastle United's identity, giving the club's pre-season tour a visual language that's playful, energetic, and instantly engaging for fans.
Our lads did Geordies proud and Newcastle United’s 2024 pre-season tour to Japan was a resounding success, both on and off the pitch. The club’s engagement with fans was exceptional. A post on Instagram featuring the team in Shibuya Crossing garnered over 59,000 likes and nearly 1,000 positive comments.
TOON TOON!