GREGGS X
TOP TRUMPS
Context
​
Greggs live and breathe PR – they’re always on the lookout for ideas that make headlines and grab people's attention.
This time, they wanted a partnership that would surprise people, feel inclusive, and reflect what Greggs is for everyone.
Strategy
Greggs has always had cultural currency that most brands can only dream of.
The strategy was to find a partner with the same kind of pull, and use it to create something that felt genuinely for everyone.
Solution
Top Trumps + Greggs = The tastiest game you've ever seen.
​
In a collaboration between two classic British brands, I baked up 30 fun cards, each with an individual product – plus a whole bunch of rare cards for those regional and seasonal favourites! This partnership allowed us to bring people together, spark some joy, and leave you with a little keepsake that lasts longer than a sausage roll.
​
​
​
Does a Steak Bake out-flake the Sausage Roll? Is a Yum Yum more famous than the Glazed Ring Doughnut? You’d only know if you were one of the lucky 10,000 who managed to bag a pack before they sold out in just 24 hours!
​
My creative partner, Jess West (Copywriter), and I carefully selected our categories to stay true to Greggs’ witty, good-fun values, all while keeping the products’ pride intact. When it comes to the scores, let’s just say my calculations might’ve been ever so slightly biased.
